Ford Earns Top Marks in Polk Automotive Loyalty Awards

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Quote:SOUTHFIELD, Mich. (Jan. 15, 2013) ? Ford Motor Co. earned top honors for the third consecutive year during the 17th annual Polk Automotive Loyalty Awards presented this evening at the Automotive News World Congress in Detroit. Ford was honored with awards for Overall Loyalty to Manufacturer and Overall Loyalty to Make. The Ford F-Series also won in the Mid-/Full-size Pickup category for the 15th time.

A Polk analysis attributes Ford?s owner loyalty success this year to its shorter product refresh cycles, a customer-focused lease end process and the company?s competitive product lineup across most vehicle segments.

"We are honored that our customers continue to choose Ford and Lincoln products. Each day, we and our dealers strive to earn their loyalty by providing exceptional sales experiences and a great consumer value proposition driven by high fuel economy, smart technology and safety," said Ken Czubay, vice president of Marketing, Sales and Service, Ford Motor Company.

Additional highlights from tonight's awards program included Volkswagen being honored for the first time in the Most Improved Loyalty to Make category. This win is based largely on VW?s emphasis on customer engagement spanning the length of ownership, as well as the carmaker's aggressive vehicle pricing strategy in the U.S. market without compromising its product offering. Honda was honored in the Compact Car segment for Civic, a first time winner in the category, and won the Compact SUV category for CR-V.

OVERALL AWARDS...........................WINNER........................LOYALTY PERCENTAGE

Overall Loyalty to Manufacture..........Ford Motor Company*........62.2%
Overall Loyalty to Make....................Ford*.............................61.2%
Most Improved Loyalty......Volkswagen +5.9 percentage points
Hispanic Market Loyalty to Make.........Honda*..........................55.9%
Asian Market Loyalty to Make.............Toyota*.........................51.9%
African American Market Loyalty.........Ford*.............................60.0%

VEHICLE CATEGORY AWARDS...........WINNER.........................LOYALTY PERCENTAGE

Compact Car.................................Honda Civic.......................27.0%
Mid-/Full-size Car...........................Subaru Outback.................32.9%
Luxury Car....................................Lincoln MKZ.......................49.5%
Sports Car....................................Ford Mustang....................18.1%
Luxury Sports Car..........................Mercedes-Benz SL-Class 24.9%
Minivan........................................Chrysler Town & Country*....31.2%
Mid-/Full-size Pickup......................Ford F-Series*....................38.8%
Compact SUV...............................Honda CR-V........................34.7%
Mid-/Full-size SUV.........................Lexus RX*..........................40.1%
Luxury SUV..................................Land Rover Range Rover*......37.4%

Source: http://carfanaticsforum.com/thread-19579.html

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