By Ken Y-N ( January 14, 2013 at 23:39)
? Filed under Polls, Society
[part 1][part 2]
Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.
Demographics
Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.
The second half of the survey, fortunately, is a bit brighter. 35.4% interested to some degree in foreign employment is quite a bit higher than I would have imagined, although the cynic might say that figure is inflated by those who see a dark future for Japan in Q1, so wish to get out while the going is good?
A surprise for me is that there is a significant difference between the sexes regarding mobile phones; the women seem to have been quicker to switch to smartphones, although I wonder how much is tied in with their much higher SNS usage, as mobiles make Twitter, LINE etc more pleasurable to use.
Research results
Q12: How interested are you in studying abroad? (Sample size=500)
| ? | All | Male
N=250 | Female
N=250 |
| Very interested | 18.4% | 17.2% | 19.6% |
| Somewhat interested | 24.4% | 20.4% | 28.4% |
| Not really interested | 25.8% | 28.0% | 23.6% |
| Not at all interested | 31.4% | 34.4% | 28.4% |
Q13: How interested are you in foreign travel? (Sample size=500)
| ? | All | Male
N=250 | Female
N=250 |
| Very interested | 37.2% | 30.8% | 43.6% |
| Somewhat interested | 27.6% | 28.0% | 27.2% |
| Not really interested | 15.0% | 16.4% | 13.6% |
| Not at all interested | 20.2% | 24.8% | 15.6% |
Q14: How interested are you in mastering a foreign language? (Sample size=500)
| ? | All | Male
N=250 | Female
N=250 |
| Very interested | 30.2% | 28.4% | 32.0% |
| Somewhat interested | 32.4% | 30.4% | 34.4% |
| Not really interested | 18.6% | 19.6% | 17.6% |
| Not at all interested | 18.8% | 21.6% | 16.0% |
Q15: How interested are you in working overseas in the future? (Sample size=500)
| ? | All | Male
N=250 | Female
N=250 |
| Very interested | 13.4% | 14.4% | 12.4% |
| Somewhat interested | 22.0% | 22.4% | 21.6% |
| Not really interested | 29.4% | 27.6% | 31.2% |
| Not at all interested | 35.2% | 35.6% | 34.8% |
Q16: Where would you like to study overseas? (Sample size=those interested in studying overseas, multiple answer, top 5)
| Rank | ? | Percentage |
| 1 | USA | 60.7% |
| 2 | UK | 43.0% |
| 3 | Canada | 42.5% |
| 4 | Australia | 27.6% |
| 5 | Germany | 27.1% |
Q17: Where would you like to travel overseas to? (Sample size=those interested in travelling overseas, multiple answer, top 5)
| Rank | ? | Percentage |
| 1 | France | 60.5% |
| 2 | USA | 59.6% |
| 3 | Italy | 59.0% |
| 4 | UK | 56.2% |
| 5 | Germany | 52.5% |
Q18: Where would you like to work overseas? (Sample size=those interested in working overseas, multiple answer, top 5)
| Rank | ? | Percentage |
| 1 | USA | 52.5% |
| 2 | UK | 28.2% |
| 3 | Germany | 23.2% |
| 4 | France | 19.2% |
| 5 | Canada | 16.4% |
Q19: Which of the following digital devices do you have and use? (Sample size=500, multiple answer)
| ? | All | Male
N=250 | Female
N=250 |
| Laptop, netbook | 80.8% | 84.0% | 77.6% |
| Feature (non-smart) mobile phone | 42.0% | 48.0% | 36.0% |
| Android smartphone | 37.6% | 34.8% | 40.4% |
| Desktop computer | 30.4% | 35.6% | 25.2% |
| iPhone | 25.0% | 23.2% | 26.8% |
| Tablet | 8.0% | 10.4% | 5.6% |
| Non-Android, non-iPhone smartphone | 2.4% | 1.6% | 3.2% |
| Electronic book reader | 1.2% | 1.6% | 0.8% |
| None of these | 0.2% | 0.0% | 0.4% |
Q20: Which of the following SNS do you currently use? (Sample size=500, multiple answer)
| ? | All | Male
N=250 | Female
N=250 |
| Twitter | 57.4% | 49.2% | 65.6% |
| LINE | 54.6% | 42.8% | 66.4% |
| Facebook | 48.8% | 42.0% | 55.6% |
| mixi | 35.4% | 30.0% | 40.8% |
| Mobage SNS functions | 11.8% | 12.4% | 11.2% |
| Google+ | 10.2% | 12.0% | 8.4% |
| GREE SNS functions | 9.8% | 6.8% | 12.8% |
| Ameba Pigg | 8.6% | 5.6% | 11.6% |
| Myspace | 1.6% | 1.6% | 1.6% |
| LinkedIn | 1.4% | 2.0% | 0.8% |
| Other SNS | 0.8% | 0.4% | 1.2% |
| Don?t use any SNS | 17.4% | 25.2% | 9.6% |
Q21: What do you think are the great things about turning 20 years old? (Sample size=500, multiple answer)
| ? | All | Male
N=250 | Female
N=250 |
| Can drink alcohol | 49.8% | 44.4% | 55.2% |
| Can vote | 35.4% | 41.2% | 29.6% |
| Can be looked upon as an adult | 23.4% | 24.8% | 22.0% |
| Can attend a Coming of Age ceremony | 17.8% | 15.2% | 20.4% |
| Can get a credit card without parents? permission | 14.0% | 14.0% | 14.0% |
| Can get married without parents? permission | 5.6% | 4.8% | 6.4% |
| Can gamble on horses, etc | 5.0% | 7.2% | 2.8% |
| Can smoke | 4.2% | 4.8% | 3.6% |
| Other | 2.0% | 0.4% | 3.6% |
| Nothing in particular | 28.0% | 28.0% | 28.0% |
[part 1][part 2]
Read more on: 2013,coming of age,macromill
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/JakJvo4m0A0/
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